Insight Search Lo-Fi Mockup for Mobile

Problem

Users (Customers) had issues with how Search was conducted. There was a disproportionate number of people searching and actually following through with completing orders.

Challenge

Redesigning the whole Mobile Search experience for both a logged in/logged out User (via Axure) and properly Testing this using Lookback.

Solution

1. Analyze the preliminary Research to begin designing a mock-up.
2. Changing the layout of elements within an individual Search Results.
3. Increasing the sizing of images.
4. Allowing for 2 view types, both Grid and List.
5. Changing the number of Search Results that can appear per page.
6. Changing the location of searching by Key Word.
7. Changing the hierarchy of Filters.
8. Changing the appearance of Filters.
9. Changing the options for Filters.
10. Adding Search Suggestions for misspelled words, zero inventory, and no search results found.
11. Testing Users, after capturing their data via Usabilla and a Survey Monkey Survey.